Insights
After the cork.
A six-part series on the most valuable, least contested moment in wine marketing: everything that happens after the bottle is opened.
After the Cork: Part 1 of 6
TBD
The Next Frontier in Wine Marketing: Post-Purchase Engagement
Your marketing funnel doesn't end at purchase — but for most wineries, that's where the brand experience ends. We call it the Cork Curtain: the stretch between purchase and repeat purchase where consumers form their most durable impression of a wine while the winery has zero presence.
Read article →After the Cork: Part 2 of 6
TBD
What Wineries Can Learn After the Bottle Is Opened
Wineries know a lot about their transactions. They know almost nothing about their consumer's experiences with those transactions — and the experience is where everything that actually matters happens. Here's how to turn opening day into a feedback loop.
Read article →More from the series coming soon.