FOR IMMEDIATE RELEASE

BlindVine Launches BrandPlay, Giving Wineries a Seat at the Table When Their Wine Is Opened

Pilot drives 16% sales lift as new platform turns wine bottles into interactive tasting games, giving brands engagement and first-party data at the moment of consumption

Boulder, Colorado, April 18, 2026 — BlindVine today launched BrandPlay, a platform that turns any wine bottle into an interactive tasting game consumers play at the moment of pour. In a 60-day independent off-premise pilot across 10 Colorado liquor stores, BrandPlay drove a 16% sales lift on tagged SKUs versus the 60-day pre-period.

Wineries spend heavily to win the purchase, but lose the customer the moment the bottle leaves the shelf. Once it's opened, the brand disappears. BrandPlay closes that gap by turning wine night into a social, competitive experience. Consumers compete in real time on sight, smell, and taste, earning points and revealing who has the best palate at the table, all powered by the bottle in front of them.

Pilot Results

In a 60-day off-premise test across 10 Colorado liquor stores, 5 wine SKUs, and 1,000 neck tags, BrandPlay delivered:

• +16% sales lift on tagged bottles versus the 60-day pre-period
• 22% scan rate, with 220 of 1,000 neck tags activated
• 7 minutes 32 seconds average engagement per wine played
• 109 players across 48 games and 5 SKUs

For winery partners, BrandPlay delivers three things traditional marketing can't: engagement at the moment of consumption, first-party data on who is drinking the wine and how they taste it, and measurable sales lift through retail activation.

"Wine brands invest everything to win the purchase, but have no way to build a relationship with their customers when the wine is actually being enjoyed." said Erik Senescu, Co-Founder and CEO of BlindVine. "That moment, when the bottle is being opened, is peak engagement, and the brands have historically had no seat at the table. BrandPlay changes that. Turning every bottle into the start of an ongoing relationship."

Unlike traditional loyalty platforms built around discounts, BrandPlay engages consumers in the moment of consumption — putting the brand inside the experience, where wine has never had reach before.

BrandPlay is available now to wineries across three tiers. For more information, visit getblindvine.com/pages/brandplay.

About BlindVine

BlindVine is building the engagement layer for modern wine brands. The company launched with direct-to-consumer blind tasting kits and expanded into B2B with BrandPlay, a platform that turns wine bottles into interactive experiences that drive sales, loyalty, and first-party consumer relationships. BlindVine is based in Boulder, Colorado.

Media Contact Jeff Alexander, Head of Growth 720.232.6968 | jeff@getblindvine.com